Urban Green is a certified member of the Green Building Council of South Africa. A green building is a building which is energy efficient, resource efficient and environmentally responsible- which incorporates design, construction and operational practices that significantly reduce or eliminate its negative impact on the environment and its occupants. On a practical level, this encompasses the use of design, materials and technology to reduce energy and resource consumption and create improved human and natural environments.

Green buildings can reduce their consumption of energy to less than half of what a conventional building does, with similar reductions in potable water usage, runoff to sewer and solid waste. By promoting green building, one can have a really significant impact on resource consumption and on combating global warming. The Green Building concept also addresses many of the pressing issues facing local authorities today, such as electricity shortages, water shortages, the lack of solid waste disposal sites, transportation issues and many others.